What Do You Think of this T-shirt?

I just turned down a booking for six days in late October because the couple from Switzerland have a toddler, and our only available room has no central heat. Yikes! That was not easy. Now, I have a quick question for you, dear readers. What do you think of the message on the T-shirt above? The caption: "A quaint little drinking village with a fishing problem." Do you find the message offensive or cute? Is it a good way to attract economic development to our town? What would you say to the shopkeeper if you were me? I will pass your comments on in an effort to get him to remove this item from his shelves. I look forward to hearing from you and thanks!...